SEO · 2023
Brightsmile Dental
A multi-location SEO program that filled appointment books from organic search alone.
+205%
Organic leads
Top 3
Local rankings
-31%
Cost per lead
The challenge
Brightsmile Group needed a SEO partner who could move quickly without cutting corners. Their previous setup couldn't keep pace with the product's ambitions, and every release felt riskier than the last.
Our solution
We owned the technical seo, content strategy, local seo work end to end — shaping the scope, shipping in weekly increments you could click, and building Brightsmile Dental on a stack (GA4, Search Console, Ahrefs) chosen for longevity over novelty.
The results
The outcome is a faster, calmer product the Brightsmile Group team keeps building on with confidence. The headline numbers tell the rest of the story.
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