Eleven Looks

Fashion retail needs two things that pull in opposite directions: a fast, tightly controlled shopping experience, and a content surface the marketing team can publish to daily without a developer. Forcing both into one system usually compromises one of them.

We built the storefront as a full-stack Next.js application — server-rendered product and collection pages for search visibility, REST endpoints and Neon Postgres through TypeORM for catalogue and orders, Cloudinary for imagery, and Redux for cart state. Alongside it, a separate WordPress site gives the marketing team a familiar editor for campaign and editorial content, so neither side blocks the other.

Shoppers get server-rendered, indexable product pages on a fast storefront, and the marketing team publishes content independently in WordPress. Both surfaces deploy separately, so a content change can never break checkout.