Ads Specialist
Haseeb Baig
Runs paid campaigns against revenue — not impressions — and reports the numbers that matter.
Remote · Pakistan
Taking on new ad accounts
Revenue-first
Optimised to outcomes
Full funnel
Search, social, retargeting
Monthly
Plain-language reporting
Profile
About Haseeb
Haseeb plans and runs the paid side of growth: search, social, and retargeting, structured so spend is traceable to outcomes rather than to a dashboard of vanity metrics. He starts with tracking, because a campaign you cannot measure is a campaign you cannot improve.
From there it is disciplined iteration — audience and creative testing with enough volume to mean something, budget shifted toward what converts, and a monthly readout in plain language: what we spent, what it returned, and what changes next.
Focus areas
Fix the tracking first. Every optimisation after that is guesswork otherwise.
Campaign engine
The funnel I optimise
Reach
Impressions & audience
The right people see the ad at all — audience definition, exclusions, and placements that are not wasting budget.
Click
CTR & cost per click
Creative and copy tested against the actual search or scroll intent behind the placement.
Convert
Landing page & CVR
Message match, page speed, and a form or checkout that does not lose the visitor it just paid for.
Return
ROAS & CAC
Spend judged on returned revenue and acquisition cost, then reallocated toward what actually pays.
Google Search & Shopping
High-intent capture with tight query control, negative keyword hygiene, and feed quality that holds.
Meta & social
Prospecting and retargeting ladders with creative refreshed before fatigue eats performance.
Measurement
GA4, server-side events, and dashboards so you can see where the money went without asking.
Budget discipline
Scheduled reviews that shift spend to winners and cut losers — no campaign runs on sentiment.
Capabilities
Where the depth is
The work Haseeb is trusted with on an engagement, and how confident we are handing each of them over.
Google Ads
93%Search, Performance Max, and shopping campaigns built on clean conversion data.
Meta Ads
91%Audience laddering and creative testing with statistically usable volume.
Tracking & measurement
92%GA4, server-side events, and attribution that survives privacy changes.
Creative strategy
86%Hooks and angles tested systematically, not swapped on instinct.
Landing page CRO
84%Message match and page speed fixed before more budget goes in.
Way of working
How Haseeb works
01
Instrument first
Conversion tracking, event hygiene, and attribution verified before a single ad goes live.
02
Structure the account
Clean campaign and audience architecture, so data stays readable as spend scales.
03
Test with intent
One variable at a time, enough volume to be conclusive, and losers cut on a schedule.
04
Report and reinvest
A monthly readout in plain language, then budget moved toward whatever is actually returning.
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